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Everything became exchangeable because everything became a commodity.

John Berger

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER

Advertising Assembly Being Competing Language Merely Message Messages Same Use
Yet the first symbols were animals. What distinguished men from animals was born of their relationship with them.
JOHN BERGER

Animal Born Distinguish Men Relationship Symbol Yet
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent
The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER

Cigarette Dialogue Noth Parentless Proscenium Shar Time
A cigarette is a breathing space. It makes a parenthesis.
JOHN BERGER

Arches Breathing Cigarettes Parentless Space
You cant draw it for others. You can try, of course, but it doesn’t work. People obeying rules laid down my somebody else is not the same thing as respecting life. And if you want to respect life, you have to draw a line.
JOHN BERGER

Course Else Life Line Obey Other People Respect Somebody
Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects.
JOHN BERGER

Appearance Capital Equality Everything Object Oil Painting Reduce Relation Social
A photograph is a result of the photographer’s decision that it is worth recording that this particular event or this particular object has been seen. If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER

Everything Meamimgless Object Particular Photograph Recording Result
Seeing comes before words. The child looks and recognizes before it can speak.
JOHN BERGER

Children Looks Speak Recognize Word
My heart born naked was swaddled in lullabies.
JOHN BERGER

Born Clothes Heart Lullabies Swaddled Year
All weddings are similar, but every marriage is different.
JOHN BERGER

Different Marriage Similar Wedding
The true content of a photograph is invisible, for it derives from a play, not with form, but with time.
JOHN BERGER

Invisible Photograph Play Time True
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
JOHN BERGER

Absence Loss might Paint Painting Touch True Unaware
We can become anything. That is why injustice is impossible here. There may be the accident of birth, there is no accident of death. Nothing forces us to remain what we were.
JOHN BERGER

Accident Anything Birth Impossible Injustice May Nothing Remain
Autobiography begins with a sense of being alone. It is an orphan form.
JOHN BERGER

Alone Autobiography Begin Form Orphan Sense
Fanaticism comes from any form of chosen blindness accompanying the pursuit of a single dogma.
JOHN BERGER

Blindness Chosen Come Dogma Fantacism Form Pursuit

Everything became exchangeable because everything became a commodity.

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Everything became exchangeable because everything became a commodity.

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