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The spectator-buyer is meant to envy herself as she will become if she buys the product.

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Buy Buyer Envy Herself Imagine Meant Product Spectator

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Hair is associated with sexual power. With passion.
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Associate Hair Need Passion Sexual
Seeing comes before words. The child looks and recognizes before it can speak.
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Children Looks Speak Recognize Word
Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.
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Different Forget Look Meaning Pain Remember Thing
Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible.
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Capitalism Country Define Exploit Interest Majority Narrow Possible Survive Today
The essence of songs is neither vocal nor cerebral but organic.
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Celebrate Essence Order Organic Song Vocal
Nothing in the nature around us is evil. This needs to be repeated since one of the human ways of talking oneself into inhuman acts is to cite the supposed cruelty of nature.
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Act Around Evil Human Inhuman Nature Need Nothing Repeated Talking Way
To be naked is to be oneself. To be nude is to be seen naked by others and yet not recognized for oneself. A naked body has to be seen as an object in order to become a nude.
JOHN BERGER

Naked Oneness Oneself Order Other Recognize Sight
The true content of a photograph is invisible, for it derives from a play, not with form, but with time.
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Invisible Photograph Play Time True
Men look at women. Women watch themselves being looked at.
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Aqtch Look Men Sight Vision Women
Japanese art looked closely around screens; Italian Renaissance art surveyed conquered nature through the window or door-frame of a palace.
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Around Close Conquer Country Door Frame Look Place Renaissance Screen Survey Window
Never chain your dogs together with sausages. One must accustom one’s self to be bored.
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Accustom Blessing Bored Chain Dog Sausage Self
Everything in life, is a question of drawing a life, John, and you have to decide for yourself where to draw it.
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Decide Draw Drawing Everything People Question Trying Yourself
Everything became exchangeable because everything became a commodity.
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Become Commodity Everything Exchangeable
Later alone it wore poems for clothes. Like a shirt I carried on my back the poetry I had read. So I lived for half a century until wordlessly we met. From my shirt on the back of the chair I learn tonight how many years of learning by heart I waited for you.
JOHN BERGER

Alone Carry Century Chair Clothes Heart Later Learn Like Live Poem Poet Read Want
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
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Feel May Minimize Monopoly Need Passion Sexual Spectator Such Women
Hope is a contraband passed from hand to hand and story to story.
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Contraband Hand Stories
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
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Appearance Aware Become Certain Come Degree Degrees Energy Intense Intensity Look Scrutinizing Towards
We know that the earth is turning away from it. Yet the knowledge, the explanation, never quite fits the sight.
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Earth Explanation Knowledge Quite Sight Yet
Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
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Actor Art Before Both Bring Cinema Compare Drama Dramatix Nature Public Right Season
You are observed with interest but you do not observe with interest – if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER

Bureaucrat Greater Illusion Impersonal Interest Observe Others Power Themselves
It dreams, like a dog in its basket, of hares in the open.
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Basket Dog Dream Haire Like Open
Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects.
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Appearance Capital Equality Everything Object Oil Painting Reduce Relation Social
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
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Absence Loss might Paint Painting Touch True Unaware
All publicity works upon anxiety.
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Anxiety Publicity Upon Work
Photographs bear witness to a human choice being exercised in a given situation.
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Choice Decision Given Photography Situation
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
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Common Common Sense Deprive Fundamental Home Ideology Ignorant Learning Part Sense
The heart of Paris is like nothing so much as the unending interior of a house.
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Country Doors Heart House Interior Two Unending

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