The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERA cigarette is a breathing space. It makes a parenthesis.
More John Berger Quotes
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Everything in life, is a question of drawing a life, John, and you have to decide for yourself where to draw it.
JOHN BERGER -
The animal has secrets which, unlike the secrets of caves, mountains, seas are specifically addressed to man.
JOHN BERGER -
The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
JOHN BERGER -
We only see what we look at. To look is an act of choice.
JOHN BERGER -
To remain innocent may also be. to remain ignorant.
JOHN BERGER -
The heart of Paris is like nothing so much as the unending interior of a house.
JOHN BERGER -
Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
JOHN BERGER -
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
JOHN BERGER -
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER -
All creation is in the art of seeing.
JOHN BERGER -
Photography, because it stops the flow of life, is always flirting with death.
JOHN BERGER -
The impulse to paint comes neither from observation nor from the soul (which is probably blind) but from an encounter: the encounter between painter and model: even if the model is a mountain or a shelf of empty medicine bottles.
JOHN BERGER -
We know that the earth is turning away from it. Yet the knowledge, the explanation, never quite fits the sight.
JOHN BERGER -
Photographs bear witness to a human choice being exercised in a given situation.
JOHN BERGER -
Matisse did neither. He clashed his colours together like cymbals and the effect was like a lullaby.
JOHN BERGER