Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
JOHN BERGERThe spectator-buyer is meant to envy herself as she will become if she buys the product.
More John Berger Quotes
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To be naked is to be oneself.
JOHN BERGER -
Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER -
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory.
JOHN BERGER -
My heart born naked was swaddled in lullabies.
JOHN BERGER -
In the modern world, in which thousands of people are dying every hour as a consequence of politics, no writing anywhere can begin to be credible unless it is informed by political awareness and principles.
JOHN BERGER -
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
JOHN BERGER -
If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER -
She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGER -
A cigarette is a breathing space. It makes a parenthesis.
JOHN BERGER -
The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
JOHN BERGER -
There’s the artist’s intimacy and truthfulness to himself, but an equal intimacy to the Other [the one drawn].
JOHN BERGER -
The unsung, impersonal world remains outside, on the other surface of a placenta. All songs, even when their content or rendering is strongly masculine, operate maternally.
JOHN BERGER -
Nothing fortuitous happens in a child’s world. There are no accidents. Everything is connected with everything else and everything can be explained by everything else. . . . For a young child everything that happens is a necessity.
JOHN BERGER -
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER -
Emigration, forced or chosen, across national frontiers or from village to metropolis, is the quintessential experience of our time.
JOHN BERGER