Matisse did neither. He clashed his colours together like cymbals and the effect was like a lullaby.
JOHN BERGERA tactic which allows people, as distinct from their elected but often craven governments, to apply a certain pressure on those wielding power in what they, the boycotters, consider to be an unjust or immoral way.
More John Berger Quotes
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When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
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Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
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Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible.
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Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
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If the public photograph contributes to a memory, it is to the memory of an unknowable and total stranger.
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Post-modernism has cut off the present from all futures. The daily media add to this by cutting off the past. Which means that critical opinion is often orphaned in the present.
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(The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
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She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
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Yet nowherein a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.
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The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object – and most particularly an object of vision: a sight.
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The spectator-buyer is meant to envy herself as she will become if she buys the product.
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Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
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Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
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Ethics determine choices and actions and suggest difficult priorities.
JOHN BERGER






