black
grey
blue
red
brown
white

It is comparatively easy to achieve a certain unity in a picture by allowing one colour to dominate, or by muting all the colours.

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Allow Artist Certain Colour Comparitively Dominate Easy Mute Together Unity

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER

Communication Emotive Network Pace Permanent Propaganda Reflection Require Slogan Stifie Systematically
The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER

Cigarette Dialogue Noth Parentless Proscenium Shar Time
The spectator-buyer is meant to envy herself as she will become if she buys the product.
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Buy Buyer Envy Herself Imagine Meant Product Spectator
Hair is associated with sexual power. With passion.
JOHN BERGER

Associate Hair Need Passion Sexual
What is to happen next will take place within the four walls of the story. And this is possible because the story’s voice makes everything its own.
JOHN BERGER

Everything Four Happen Make Place Possible Story Take Wall
She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGER

Envy Herself Imagine Justify Loving Menat Object Other Product Transform
One can say of language that it is potentially the only human home, the only dwelling place that cannot be hostile to man.
JOHN BERGER

Dwelling Home Hostile Language Men Place Potentially
Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
JOHN BERGER

Actor Art Before Both Bring Cinema Compare Drama Dramatix Nature Public Right Season
The relation between what we see and what we know is never settled. Each evening we see the sun set.
JOHN BERGER

Between Know Relation Settle
In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
JOHN BERGER

Average Country Men never Painting Presume Principal Protagonist Rude Spectator
Art, when it functions like this, becomes a meeting-place of the invisible, the irreducible, the enduring, guts, and honor.
JOHN BERGER

Art Become Enduring Function Gut Honor Invisible Meeting Place
The human imagination… has great difficulty in living strictly within the confines of a materialist practice or philosophy.
JOHN BERGER

Confine Difficulty Dog Dream Human Imagination Live Materialist Philosophy Practice Strict
This is not because they are callous or personally inhuman: it is because they live in and accept a society which is incapable of knowing what a human life is worth.
JOHN BERGER

Accept Callous Human Inhuman Know Live Society Worth
You are observed with interest but you do not observe with interest – if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER

Bureaucrat Greater Illusion Impersonal Interest Observe Others Power Themselves
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER

Between Explicit Fully Make Relationship Stories Trying Universal Usually Writing
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER

Advertising Assembly Being Competing Language Merely Message Messages Same Use

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