The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINKEstablishing an effective and repeatable planning process is critical to the success of any team.
More Jocko Willink Quotes
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A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
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Get after it.
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For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
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Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
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Motivation is fickle. It comes and goes.
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Remember: the enemy gets a vote.
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The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
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To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
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You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
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The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
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When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
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Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
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After all, there can be no leadership where there is no team.
JOCKO WILLINK






