The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
When people really understand it’s do or die . If we work hard and pull through, it’s going to be a great outcome; people will give it everything they’ve got.
The space shuttle was often used as an example of why you shouldn’t even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we’d never have had the light bulb.
