When people really understand it’s do or die . If we work hard and pull through, it’s going to be a great outcome; people will give it everything they’ve got.
The future of humanity is going to bifurcate in two directions: Either it’s going to become multiplanetary, or it’s going to remain confined to one planet and eventually there’s going to be an extinction event.
People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
