Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
EDWARD DE BONODo we have the will to make poverty history?
More Edward de Bono Quotes
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A memory is what is left when something happens and does not completely unhappen.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Happiness is for those who don’t really need it. So I can live without happiness.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Do we have the will to make poverty history?
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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The mind can only see what it is prepared to see.
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If you never change your mind, why have one?
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
EDWARD DE BONO