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The way to do well is to do well.

Donald Rumsfeld

Be able to resign. It will improve your value to the President and do wonders for your performance.
DONALD RUMSFELD

Improvement Performance President Value Wonder
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD

Criticism Publicity Receive
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD

Customer Distance Management Organization
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
DONALD RUMSFELD

Family Friendship Person Position Publicity
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELD

Deep Philosophy
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD

Enjoyment Error Opportunity Serious
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence

The way to do well is to do well.

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The way to do well is to do well.

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