There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELDDon’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
More Donald Rumsfeld Quotes
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If we know anything, it is that weakness is provocative.
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Be able to resign. It will improve your value to the President and do wonders for your performance.
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Remember where you came from.
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If you are not criticized, you may not be doing much.
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Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
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Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
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First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
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If you develop rules, never have more than ten.
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Reduce the layers of management. They put distance between the top of an organization and the customers.
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Whatever your position, reach out to those who know more than you do, and have been around longer than you have. Find those people. Listen carefully. And learn.
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Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
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It is easier to get into something than to get out of it.
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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
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Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
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There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD