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If we know anything, it is that weakness is provocative.

Donald Rumsfeld

There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD

Fact Lie People
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Everyone’s saying you can’t do anything until you can do everything.
DONALD RUMSFELD

Motivational Work Hard
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong

If we know anything, it is that weakness is provocative.

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If we know anything, it is that weakness is provocative.

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