Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELDIf you are not criticized, you may not be doing much.
More Donald Rumsfeld Quotes
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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
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Reduce the layers of management. They put distance between the top of an organization and the customers.
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Politics is human beings; it’s addition rather than subtraction.
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Reduce the number of lawyers. They are like beavers – they get in the middle of the stream and dam it up.
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Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
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If you are not criticized, you may not be doing much.
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There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
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Everyone’s saying you can’t do anything until you can do everything.
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If you develop rules, never have more than ten.
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Every day is filled with numerous opportunities for serious error. Enjoy it.
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Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
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First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
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Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
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If in doubt, move decisions up to the President.
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If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD







