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If you are not criticized, you may not be doing much.

Donald Rumsfeld

There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELD

Deep Philosophy
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
If in doubt, move decisions up to the President.
DONALD RUMSFELD

Decision Doubt President
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Don’t blame the boss. He has enough problems.
DONALD RUMSFELD

Blame Boss Enough Problem
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
DONALD RUMSFELD

Challenge Interesting Life Public Service Time

If you are not criticized, you may not be doing much.

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If you are not criticized, you may not be doing much.

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