First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
DAVID OGILVYIt is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
More David Ogilvy Quotes
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
DAVID OGILVY -
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVY -
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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If it doesn’t sell, it isn’t creative.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY