Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
DAVID OGILVYIt is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
More David Ogilvy Quotes
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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Leaders grasp nettles.
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Never stop testing, and your advertising will never stop improving.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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The more informative your advertising, the more persuasive it will be.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
DAVID OGILVY