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A good advertisement is one which sells the product without drawing attention to itself.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
DAVID OGILVY

Development People Thinking Young Yourself
If it doesn’t sell, it isn’t creative.
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Creative Sale
Advertising is only evil when it advertises evil things.
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Advertisement Evil Limitation
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Advertisement Avoid Awkward Cash Client Factor Myself Purpose
Our business is infested with idiots who try to impress by using pretentious jargon.
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Business Idiot Infest Ourselves Pretend
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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Average Money People Reading Time Yourself
The best ideas come as jokes. Make your thinking as funny as possible.
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Best Funny Ideas Possible Thinking Yourself
A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY

Advertisement Attention Draw Goodness Product Sale
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Advertisement Campaign Exception Live Wife World
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
DAVID OGILVY

Drink Executive Illumination Marketing Myself Notice Research
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Advertising Dangerous Enemy Ignorance Research Signal
The consumer isn’t a moron; she is your wife.
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Consumer Herself Wife
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Advertisement Consumer Himself Honesty Wife
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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Business Creativity Original Thinking World Yourself
I do not regard advertising as entertainment or an art form, but as a medium of information.
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Leaders grasp nettles.
DAVID OGILVY

Grasp Leadership One Liner

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