Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVYThere are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
More David Ogilvy Quotes
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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The consumer isn’t a moron; she is your wife.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
DAVID OGILVY -
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
DAVID OGILVY -
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
DAVID OGILVY -
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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The more informative your advertising, the more persuasive it will be.
DAVID OGILVY






