Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
DAVID OGILVYThere are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
More David Ogilvy Quotes
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The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
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What you say in advertising is more important than how you say it.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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A good advertisement is one which sells the product without drawing attention to itself.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
DAVID OGILVY -
I do not regard advertising as entertainment or an art form, but as a medium of information.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
DAVID OGILVY






