Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
DAVID OGILVYGood copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
More David Ogilvy Quotes
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Advertising reflects the mores of society, but it does not influence them.
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The more informative your advertising, the more persuasive it will be.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
DAVID OGILVY -
The advertisers who believe in the selling power of jingles have never had to sell anything.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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The consumer isn’t a moron; she is your wife.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Advertising is only evil when it advertises evil things.
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A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY