Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
DAVID OGILVYMany people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
DAVID OGILVYThere is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
DAVID OGILVYMany manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
DAVID OGILVYThe pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
DAVID OGILVYAdvertising reflects the mores of society, but it does not influence them.
DAVID OGILVYA good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVYDevelop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
DAVID OGILVYIf it doesn’t sell, it isn’t creative.
DAVID OGILVYSome manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
DAVID OGILVYIt is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVYThe best ideas come as jokes. Make your thinking as funny as possible.
DAVID OGILVYYou now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
DAVID OGILVYAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
DAVID OGILVYLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
DAVID OGILVYI do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVYAdvertising is only evil when it advertises evil things.
DAVID OGILVY