Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVYI did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
More David Ogilvy Quotes
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A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY -
I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
DAVID OGILVY -
Never stop testing, and your advertising will never stop improving.
DAVID OGILVY -
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
DAVID OGILVY -
The consumer isn’t a moron; she is your wife.
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
DAVID OGILVY -
If it doesn’t sell, it isn’t creative.
DAVID OGILVY -
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
DAVID OGILVY -
The advertisers who believe in the selling power of jingles have never had to sell anything.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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The more informative your advertising, the more persuasive it will be.
DAVID OGILVY -
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
DAVID OGILVY -
I do not regard advertising as entertainment or an art form, but as a medium of information.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY






