It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVYI did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
More David Ogilvy Quotes
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The more informative your advertising, the more persuasive it will be.
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Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
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Leaders grasp nettles.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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What you say in advertising is more important than how you say it.
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Ninety-nine percent of advertising doesn’t sell much of anything.
DAVID OGILVY