Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
DAVID OGILVYI avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
More David Ogilvy Quotes
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The consumer isn’t a moron; she is your wife.
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A good advertisement is one which sells the product without drawing attention to itself.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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What you say in advertising is more important than how you say it.
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Advertising is only evil when it advertises evil things.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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If it doesn’t sell, it isn’t creative.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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The best ideas come as jokes. Make your thinking as funny as possible.
DAVID OGILVY