Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
DAVID OGILVYDevelop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
More David Ogilvy Quotes
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If it doesn’t sell, it isn’t creative.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Advertising reflects the mores of society, but it does not influence them.
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The consumer isn’t a moron; she is your wife.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
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Never stop testing, and your advertising will never stop improving.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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The more informative your advertising, the more persuasive it will be.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
DAVID OGILVY