The brain has this amazing ability to find happiness even when the memories of it are gone.
CHARLES DUHIGGThere’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
More Charles Duhigg Quotes
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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For a habit to stay changed, people must believe change is possible.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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Small wins are a steady application of a small advantage.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
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This is the real power of habit: the insight that your habits are what you choose them to be.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
CHARLES DUHIGG