“I’m a sexual person, and that’s reflected in my clothes and my advertisements.”

I still drink vodka; I’m not an advocate of drinking, but I’m no angel. I don’t like grass, because it just makes me hungry.

People read things into my commercials that don’t even exist.

I love women. I’m trying to do beautiful things with them. I’m not trying to insult them. My life is not about that.

The only way to advertise is by not focusing on the product.

I’m not trying to be Mr. Universe, but I want to stay in shape.

When I get into bed at night, I hope I don’t get into it alone!

My wardrobe consists of antique clothes, many of my designs, plus shoes and shirts from Brooks Brothers and Paul Stuart.

I’m more offended when someone’s killed on television than when there’s something that’s sensuous or sexual. So what?

Commercials capture your attention, that’s all.

I couldn’t have attended half the parties that I was supposed to have been to according to the newspapers. It bothers me.

Traditionally, the sample is always better than the stock you deliver to the store.

People who run a ready-to-wear company are businessmen rather than production or design people.

There are a lot of gay people in fashion, but it’s not as if every gay person is a great creator.

Levi’s can produce many more Western jeans than we can and make them at a better price.

What we’re doing is fun – if you have any sense of humor at all!

I have the reputation of being easygoing. But inside, I’m like nails. I will kill.

Ninety-nine percent of advertising doesn’t sell much of anything.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising reflects the mores of society, but it does not influence them.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.