“The only way to advertise is by not focusing on the product.”

AIDS is an absolutely tragic disease. The argument about AIDS’ being some kind of divine retribution is crap.

I’ve been strong and determined all my life about many things I’ve wanted.

I’m crazy, and I don’t pretend to be anything else.

There’s an awareness of fashion in this country, and it’s not limited to gay people.

If you really love someone and care about him, you can survive many difficulties.

Women’s Wear Daily can do more than any other publication to establish a designer.

I don’t trust a lot of journalists.

I’m a sexual person, and that’s reflected in my clothes and my advertisements.

People in their 70s can still have incredible lives. Health is the most important thing.

We’re not doing outrageous fashion; I make sports clothes that are relatively conservative, clothes that everyone wears.

I still drink vodka; I’m not an advocate of drinking, but I’m no angel. I don’t like grass, because it just makes me hungry.

People read things into my commercials that don’t even exist.

I love women. I’m trying to do beautiful things with them. I’m not trying to insult them. My life is not about that.

I’m not trying to be Mr. Universe, but I want to stay in shape.

When I get into bed at night, I hope I don’t get into it alone!

My wardrobe consists of antique clothes, many of my designs, plus shoes and shirts from Brooks Brothers and Paul Stuart.

I’ve spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.

Some people want to advertise their weirdness, and spread it out, that’s not me.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

What should a brand leader advertise?

Advertising is the way great brands get to be great brands.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.