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You either believe that people respond to authority, or that they respond to kindness and inclusion. I’m obviously in the latter camp. I think that people respond better to reward than punishment.

Brian Eno

The most important thing in a piece of music is to seduce people to the point where they start searching.
BRIAN ENO

Important People Pieces Searching
Every collaboration helps you grow.
BRIAN ENO

Collaboration Grows Helping
If something is good, you must torture it mercilessly until it is either dead or great.
BRIAN ENO

Great Mercilessly Torture
Ambient Music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.
BRIAN ENO

Attention Interesting Listening
The thing that obsesses me more than anything is waste – the waste of human intelligence and creativity.
BRIAN ENO

Creativity Humans Waste
I thought it was magic to be able to catch something identically on tape and then be able to play around with it, run it backwards; I thought that was great for years.
BRIAN ENO

Play Running Years
I’ve always thought that art is a lie, an interesting lie. And I’ll sort of listen to the “lie” and try to imagine the world which makes that lie true…what that world must be like, and what would have to happen for us to get from this world to that one.
BRIAN ENO

Art Imagine Interesting Lying
What happens with notation is that it reduces things to a language which isn’t necessarily appropriate to them. In the same way that words do, you get a much cruder version of what was actually intended.
BRIAN ENO

Appropriate Language Notation
A big ego isn’t necessarily a bad thing. A big ego means that you have some confidence in your abilities, really, and that you’re prepared to take the risk of trying them out.
BRIAN ENO

Ego Mean Risk
In terms of what has been happening recently, there have been, I think, some really interesting new instruments that have come out that sort of show me the direction of the future. Korg has introduced the – they’ve had a whole series now of these things called Kaoss Pads.
BRIAN ENO

Come Future Interesting Out Thinking
Human development thus far has been fueled and guided by the feeling that things could be, and are probably going to be, better.
BRIAN ENO

Development Feelings Human
If I tried to make a commercial album, it would be a complete flop. I have no idea what the world at large likes.
BRIAN ENO

Albums Commercial Ideas
Lyrics are the only thing to do with music that haven’t been made easier technically.
BRIAN ENO

Easier Made Technically Things
As struggles go, being an artist isn’t that much of one.
BRIAN ENO

Artist Being One Struggle
For instance, I’m always fascinated to see whether, given the kind of fairly known and established form called popular music, whether there is some magic combination that nobody has hit upon before.
BRIAN ENO

Combination Form Kind Magic
What matters in modern music is not the part you can write down, the words and the tune, but the rest – the texture, the atmosphere, the references and associations.
BRIAN ENO

Atmosphere Matters References What Writing

You either believe that people respond to authority, or that they respond to kindness and inclusion. I’m obviously in the latter camp. I think that people respond better to reward than punishment.

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You either believe that people respond to authority, or that they respond to kindness and inclusion. I’m obviously in the latter camp. I think that people respond better to reward than punishment.

Related Topics

Popular Authors

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