“If you haven’t read Alan Fletcher’s The Art of Looking Sideways you should be arrested for calling yourself a Designer”

We need practice solving problems.

Counter the effects of culture (steering your design ideas) by going out and looking for new experiences.

Strange as it may seem, wrote Richard Feynman, we understand the distribution of matter in the interior of the Sun far better than we understand the interior of the Earth.

I know that being an in-house person is much, much harder than being outside…that’s why I’ve never had a job.

Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.

No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible. Sometimes it’s even better.

There’s nothing in my head that’s worth anything at all because it’s the culture that put it there.

Be stimulated by rejection

How do you do original work when culture is telling you which font face to use, which layout.