“How do you do original work when culture is telling you which font face to use, which layout.”

We need practice solving problems.

Counter the effects of culture (steering your design ideas) by going out and looking for new experiences.

Strange as it may seem, wrote Richard Feynman, we understand the distribution of matter in the interior of the Sun far better than we understand the interior of the Earth.

If you haven’t read Alan Fletcher’s The Art of Looking Sideways you should be arrested for calling yourself a Designer

I know that being an in-house person is much, much harder than being outside…that’s why I’ve never had a job.

Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.

No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible. Sometimes it’s even better.

There’s nothing in my head that’s worth anything at all because it’s the culture that put it there.

Be stimulated by rejection

Cinema reflects culture and there is no harm in adapting technology, but not at the cost of losing your originality.

It’s very important not to do what your peers think you should do, not do what your parents think,your teachers or even your culture. Do what’s inside of you.

What’s the best way to build a brand for the long term? In a word: culture.

Your brand is your culture.

Hong Kong film audiences are very quiet. It’s their culture.

Your culture is your brand.

I’m not silly enough to think I’m going to change the whole culture … but I do have a belief that soccer can go to a different level.

Company culture is the backbone of any successful organization.