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Planning is valuable, tho the plan is usually useless.

Ben Horowitz

I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
Don’t punk out and don’t quit.
BEN HOROWITZ

Inspirational Motivational Quit
The bigger you get, the harder this gets because the more aggressive the people working for you are.
BEN HOROWITZ

Bigger Management People
Breakthrough ideas usually come from guys who look like they’re hallucinating
BEN HOROWITZ

Guy Hallucinating Ideas Looks
The right answer on raises is you have to be formal. You have to be formal to save your own culture.
BEN HOROWITZ

Answer Culture Management
A lot of it is on the job training, combined with excellent mentorship.
BEN HOROWITZ

Excellent Job Lot Mentorship Training
I think theres a lot to be said about just enjoying your work. It can be very contrived when people say their work is for the good of mankind.
BEN HOROWITZ

People Said Thinking
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
In life, everybody faces choices between doing what’s popular, easy, and wrong vs. doing what’s lonely, difficult, and right.
BEN HOROWITZ

Decision Lonely Running
The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.
BEN HOROWITZ

Ideas Innovation Looks
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
Relationships built from a business do better than the reverse.
BEN HOROWITZ

Better Built Relationship Reverse
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns

Planning is valuable, tho the plan is usually useless.

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Planning is valuable, tho the plan is usually useless.

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