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You’re better off being The Beatles than The Monkees, as a startup.

Ben Horowitz

I believe in strength over lack of weakness.
BEN HOROWITZ

Believe Strength Weakness
As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.
BEN HOROWITZ

Baby Hours Motivation
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.
BEN HOROWITZ

Ideas Innovation Looks
Here’s where we are and here’s what I didn’t recognize about us and about you when I made the decision, and now it is what it is.
BEN HOROWITZ

About Decision Made Now Recognize
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories
When raising money, you want to look through the lens of ‘What happens when things go wrong?’
BEN HOROWITZ

Lenses Looks Want
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
A manager can’t act like a role model. They need to BE a role model.
BEN HOROWITZ

Manager Models Needs Role
Billionaires prefer Black women. They are loyal and guard your interests. Black wives are for grown ups.
BEN HOROWITZ

Billionaire Black Loyal Wife
Hire sales people who are really smart problem solvers, but lack courage, hunger and competitiveness, and your company will go out of business.
BEN HOROWITZ

People Problem Smart
Your employees know each other better than they know you.
BEN HOROWITZ

Employee Knows Management
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
BEN HOROWITZ

Choice Consequences Life Magnified Plentiful Wrong
There is no silver bullet. There are always options and the options have consequences.
BEN HOROWITZ

Bullets Consequences Silver

You’re better off being The Beatles than The Monkees, as a startup.

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You’re better off being The Beatles than The Monkees, as a startup.

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