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As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.

Ben Goldacre

You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
Science has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
BEN GOLDACRE

Coats Support White
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.
BEN GOLDACRE

Book Real Writing
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
The placebo effect is one of the most fascinating things in the whole of medicine. It’s not just about taking a pill, and your performance and your pain getting better. It’s about our beliefs and expectations. It’s about the cultural meaning of a treatment.
BEN GOLDACRE

Inspiration Motivation Pain
Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
BEN GOLDACRE

Interesting Medicine Trick
Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
BEN GOLDACRE

Cancer Inspiration Motivation
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
BEN GOLDACRE

Data Decision Doctors
I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy.
BEN GOLDACRE

Different Interesting Writing
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
I’ve detected myself using a new rule of thumb: if you don’t link to primary sources, I just don’t trust you.
BEN GOLDACRE

Linking New Rule Source Transparently

As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.

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As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.

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