The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORANI’ve never had a really creative idea sitting at my desk. All the big ideas that made a difference happened when I was playing outside.
More Barbara Corcoran Quotes
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The story of my billion-dollar business starts like this. I borrowed $1,000 from a friend.
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The biggest challenge in business is not the competition, it’s what goes on inside your own head
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If you’ve got the money, you need people to make money with your money. And if you have the talent, you can always merchandise your talent to someone who’s got the money and make money. There’s two pieces to it: talent and money.
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A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.
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The most expensive hobby a rich man could have is a boat, and the second most expensive hobby he could have is a very old house.
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My mother’s genius was to put her finger on the gifts she saw in each of us, and make every one of us believe that that gift was uniquely ours.
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Especially if you’re over 40, shortening the term of your loan to pay it off sooner could make you mortgage-free in retirement.
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I’m never in control of my time during the workday.
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When you’re building a business, you’re either all in, or you’re not.
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The power of publicity is more important than advertising.
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If you want to have a creative culture, you can’t get it by reading books. You get it by example.
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I wanted to be a 150% entrepreneur and a 150% mom, and I found that I was having a very hard time doing both. I was about 75% and 75% – still better than 100%, but not what I was accustomed to at work.
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When you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
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Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
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People imitate their leader. Lead by example.
BARBARA CORCORAN