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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

B. F. Skinner

No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
B. F. SKINNER

Baby Curiosity Death Education Force Motivational Work
The major difference between rats and people is that rats learn from experience.
B. F. SKINNER

Animal Difference Learning People
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
B. F. SKINNER

Anxiety Death Myself Worry
We do not choose survival as a value, it chooses us.
B. F. SKINNER

Choice Survive Value
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
B. F. SKINNER

Disturb Feeling Himself Intelligence Men Personality
Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
B. F. SKINNER

Accomplishment Education Fear Live Punishment Trouble
I’ve often said that my rats have taught me much more than I’ve taught them.
B. F. SKINNER

Animal Learning Myself Teaching
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER

Ideas Myself People Thinking Value

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

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