It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNERThe alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
More B. F. Skinner Quotes
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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When we say that a man controls himself, we must specify who is controlling whom.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Behavior is determined by its consequences.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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The real problem is not whether machines think but whether men do.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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The way positive reinforcement is carried out is more important than the amount.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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Do not intervene between a person and the consequences of their own behavior.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Science is a willingness to accept facts even when they are opposed to wishes.
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The consequences of an act affect the probability of its occurring again.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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