“The major difference between rats and people is that rats learn from experience.”

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.

I don’t believe in God, so I’m not afraid of dying.

The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.

A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.

The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.

Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.

Chaos breeds geniuses. It offers a man something to be a genius about.

We shouldn’t teach great books; we should teach a love of reading.

We do not choose survival as a value, it chooses us.

A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.

If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.

The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.

Man comes not from an egg but from an animalcule that is found in male sperm.

I have often endeavoured to view the circulation of the blood in terrestrial animals, but without success, by reason that no parts of their bodies were sufficiently transparent.

A horse that can count to ten is a remarkable horse, not a remarkable mathematician.

I bought a box of animal crackers, but there was nothing inside. They’d eaten each other.

Stones grow, plants grow, and live, animals grow live and feel.

A bird in The Strand is worth two in Shepherds Bush.

All the animals, the plants, the minerals, even other kinds of men, are being broken and reassembled every day, to preserve an elite few, who are the loudest to theorize on freedom, but the least free of all.

There is not in the universe a more ridiculous, nor a more contemptible animal, than a proud clergyman.