“A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.”

It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.

Society attacks early, when the individual is helpless.

The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.

A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.

Problem-solving typically involves the construction of discriminative stimuli

When we say that a man controls himself, we must specify who is controlling whom.

When we say that a man controls himself, we must specify who is controlling whom.

When we say that a man controls himself, we must specify who is controlling whom.

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.

A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.

A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.