No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPERThere’s only one thing you can use against pure logic, and that’s common sense.
More Alan Cooper Quotes
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I’m a huge believer in putting music out as quickly as early as possible.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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You Don’t Have to Go Home from Work Exhausted!
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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There’s only one thing you can use against pure logic, and that’s common sense.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER