It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPERI’m a huge believer in putting music out as quickly as early as possible.
More Alan Cooper Quotes
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Define what the product will do before you design how the product will do it.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Usability methods are like sandpapering a chair.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER