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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.

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Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
You can get spiritual things out of books and stories and they have nothing to do with religion.
ALAN COOPER

Book Nothing Out Religion Spiritual Story Thing
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
ALAN COOPER

Break Need Next One Out Put Record Tour Work
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER

Amazing Bring Fan Hold Keep Seem Teenager
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
English bohemians sit in cold orderly rows, like carrots.
ALAN COOPER

Bohemian Carrot Cold English Like Orderly Row Sit
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
ALAN COOPER

Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely

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