And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPERIt’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
More Alan Cooper Quotes
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Usability methods are like sandpapering a chair.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Define what the product will do before you design how the product will do it.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Form follows function straight to hell.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER