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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

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Beautiful Better Cool Interface Less Matter

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
I’m a huge believer in putting music out as quickly as early as possible.
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Believer Early Huge Music Possible Put Quick
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
Form follows function straight to hell.
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Follow Function Hell Straight
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Define what the product will do before you design how the product will do it.
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Before Define Design Product
There’s only one thing you can use against pure logic, and that’s common sense.
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Against Common Logic One Only Pure Sense Thing
While making art you should just do what is in your heart.
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Do Heart Just Make
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple

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