Define what the product will do before you design how the product will do it.
ALAN COOPERI just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
More Alan Cooper Quotes
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English bohemians sit in cold orderly rows, like carrots.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER