The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPERIn other words, humans have special instincts that tell them how to behave around other sentient beings.
More Alan Cooper Quotes
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Usability methods are like sandpapering a chair.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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You Don’t Have to Go Home from Work Exhausted!
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Typography should not vary widely in an interface.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER