If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPERIn other words, humans have special instincts that tell them how to behave around other sentient beings.
More Alan Cooper Quotes
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Usability methods are like sandpapering a chair.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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We don’t fight about music. We don’t fight about artistic direction.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER