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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

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Behave Design Generous Helpful Likeable Person Respect Software User

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Cool Die Evolve Kind Musician New Thing Try
There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Break Need Next One Out Put Record Tour Work
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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Different Experiment Just Keep Kind Like Make Music Over Record Same Want
Form follows function straight to hell.
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Follow Function Hell Straight
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Early Interface Magic Powerful Pretend Scenario Stage Tool
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Industry Midget Software Stand Toe
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Beautiful Better Cool Interface Less Matter

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