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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

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Behave Design Generous Helpful Likeable Person Respect Software User

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
Typography should not vary widely in an interface.
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Interfere Typography Vary Widely
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Cool Die Evolve Kind Musician New Thing Try
While making art you should just do what is in your heart.
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Do Heart Just Make
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
We don’t fight about music. We don’t fight about artistic direction.
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Artistic Direction Fight Music Think
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
There’s only one thing you can use against pure logic, and that’s common sense.
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Against Common Logic One Only Pure Sense Thing
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing

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