One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPERYou Don’t Have to Go Home from Work Exhausted!
More Alan Cooper Quotes
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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You Don’t Have to Go Home from Work Exhausted!
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Men do not greet one another like this … except perhaps at rugby club dinners.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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English bohemians sit in cold orderly rows, like carrots.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Typography should not vary widely in an interface.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER






