There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPERTo our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
More Alan Cooper Quotes
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Define what the product will do before you design how the product will do it.
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Usability methods are like sandpapering a chair.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER