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Each year we send more and receive less.

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Each Less More Receive Send Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
Positioning is not what you do to a product.
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Mind Position Product
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
Each year we send more and receive less.
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Each Less More Receive Send Year
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget

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