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It’s better to be first in the mind than to be first in the marketplace.

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Better Business First Marketplace Mind

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

But with a laser, you can drill a hole in a diamond or wipe out cancer.
AL RIES

Cancer Diamond Laser Source Week
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
Positioning is not what you do to a product.
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Mind Position Product
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind

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