black
grey
blue
red
brown
white

The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.

Related Topics

Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Positioning is what you do to the mind of the prospect.
AL RIES

Mind Position Prospect What
The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
Each year we send more and receive less.
AL RIES

Each Less More Receive Send Year
That is, you position the product in the mind of the prospect.
AL RIES

Mind Position Product You
The Internet is the ultimate in brand-centered buying.
AL RIES

Brand Buy Center Internet Ultimate
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People
A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
AL RIES

Communication Fear Overcommnicate Problem Society World Year
Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
AL RIES

Going Name New Product Require Simple Succesful
It is better to have 50% of one market, instead of 10% of five markets.
AL RIES

Better Have Instead Market Prospect
The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
A brand should strive to own a word in the mind of the consumer.
AL RIES

Brand Consumer Mind Own Should Strive Word
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
AL RIES

Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful

Copyright: 2020 - 2023 | Minimalist Quotes