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Positioning is what you do to the mind of the prospect.

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Mind Position Prospect What

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The Internet is the ultimate in brand-centered buying.
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That is, you position the product in the mind of the prospect.
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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The next generation product almost never comes from the previous generation.
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It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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A brand should strive to own a word in the mind of the consumer.
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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Your brand’s power lies in dominance.
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Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Each year we send more and receive less.
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If you can build a powerful brand, you will have a powerful marketing program.
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If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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