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Positioning is what you do to the mind of the prospect.

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Mind Position Prospect What

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Brand Business Cattle Cow Design Lok Market Other Program Range
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way

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