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You need to allow enough time for this forgetting to take place

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Enough Ned Place Take Time Forget

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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
Changing the direction of a large company is like trying to turn an aircraft carrier.
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It’s better to be first in the mind than to be first in the marketplace.
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If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
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Brand Build Effort Else Focus Known Mind Nobody Owing Word
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Each year we send more and receive less.
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Each Less More Receive Send Year
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
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Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well

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