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You need to allow enough time for this forgetting to take place

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Enough Ned Place Take Time Forget

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

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The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
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An attribute that nobody else already owns in your category.
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A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Changing the direction of a large company is like trying to turn an aircraft carrier.
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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
War and marketing have many similarities.
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A brand should strive to own a word in the mind of the consumer.
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The essence of positioning is sacrifice.
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Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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A successful branding program is based on the concept of singularity.
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What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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